Selling Politics

President Calderon's National Action Party

The Institutional Revolutionary Party ruled Mexico
for 70 years and is expected to make a comeback.

The Democratic Revolutionary Party

Last month Obama revealed a sexy name and logo for one of his new, decidedly unsexy economic recovery programs: Transportation Investment Generating Economic Recovery (TIGER). Mexico's three main political parties, meanwhile, are gearing up for mid-term elections and sticking to a John McCain-like design strategy: boring, dated, safe.

*Update: Looks like somebody's taking a cue from Obama.